Colour
DOL’s colour palette is inspired by the warmth of the Korean table — earthy clay, dark sauces, rising steam, and the quiet glow of a stone hearth. Together, these tones create an identity that feels grounded, comforting, and rich with tradition.
Primary colour
Stone Hearth and Steamed White form the foundation of DOL’s identity, balancing deep, comforting warmth with the soft simplicity of freshly steamed rice.
Variations
Secondary colours
Spiced Clay, Tar Brown, and Smoked Grey add depth and richness to DOL’s palette, bringing in the warmth of earthenware, the intensity of Korean flavours, and the quiet character of smoke.
Colour ratio
Applications
Things to avoid
Don’t use random bright colours as the main brand background
Don’t use tar brown colour text on the stone hearth colour
Don’t use secondary colours as background color